If you’re looking to establish your business as an authority in your field, there’s no better way than through Twitter. Even if you don’t have many followers right now, you can easily begin cultivating relationships with other businesses and potential customers to create a loyal following that will pay off in the long run. Here’s how to set up your Twitter business profile the right way—you won’t regret it!
Why you should have a Twitter business profile
Are you aware of Twitter’s value as a business tool? Some may not know it, but many small businesses are making big gains by interacting with customers on Facebook. What is less recognized is that many of these same companies are getting even more out of their social media investment by using Twitter as well. On average, more than 175 million people check their accounts each month, and tweets reach an estimated 90% of these users in real time.
If you have a business, and you don’t have a twitter profile, it’s time to get one started. Here are 10 simple steps for setting up your twitter business profile:
1. Come up with a name for your account that is similar to your company name.
2. Log in on your computer and come up with some initial tweets about things related to your business
3. Design a background photo that incorporates something familiar from your logo or branding identity
4. Add your website address as well as other contact information
5. Add a header image
6. Create an avatar
7. Fill out all of your bio information
8. Follow some people who might be interested in what you do
9. Start following companies who work with yours
10. Share interesting content on a regular basis Now that you know how to set up your own twitter business profile, take action! You will be glad you did!
With a compelling business profile, you’ll make your company stand out amongst all of your competitors. You’ll get more traffic and generate more business opportunities than you can imagine by using social media effectively. Best of all, it’s absolutely free! What are you waiting for? Set up your twitter account today!
How to set up your Twitter business profile
In order to start building your Twitter presence, you must first create a profile. The profile is a profile of YOU, not your business.
Provide a biography about you and your business, including information such as when you were founded, where you are located, who is on your team, etc. Think of it like a Facebook Page for your business.
Include a profile picture of you and your logo. It doesn’t have to be professional or high quality. This is just for people searching you out on Twitter, so they can identify that it’s you.
Come up with a brief tagline for your business. This is a way of summarizing what you do in a few words. This will appear beneath your profile picture and name, and it’s helpful for conveying information quickly.
Provide a link to your website and any social media pages you have. If people are looking for your business, they should be able to find you online! This is also a great place for you to provide links to your social media accounts (Facebook, LinkedIn, Google+, etc). You can then use these accounts as platforms for sharing more content about your business.
How to make the most of your Twitter business profile
There are a few things you can do to ensure that your twitter profile is set up in a way that makes sense for your business, including: writing a bio, identifying your expertise and creating different lists. The best part about using twitter as a business tool is that it’s totally free! If you want some more information on how to use your twitter account, check out our guide. If you’re still confused or have more questions, give us a call.
By writing a bio and identifying your expertise, you’ll be able to make sure your followers can understand what you offer right away. Using lists is also an easy way to segment your twitter following into smaller groups of people who share similar interests.
Since twitter is a free way to engage and reach customers, it’s a great idea for small businesses who want to experiment with social media marketing without spending a lot of money.
What to do if you don’t have a Twitter business profile
I’m going to start using twitter for my business but I don’t have a business profile yet. What should I do? Having a strong and up-to-date presence on social media is key for every small business, so make sure you’re looking good online by setting up your twitter business profile ASAP. Here’s how.
1 – Make sure you have a professional email address that is connected with your business domain.
2 – Once you have your email address, create a twitter account using that email address. Do not use a personal account. The point of creating a business profile is so potential customers can learn more about you and your products or services. There’s no need for them to see photos of your vacation or read tweets about how much you love cats. By all means, if you personally love cats, share that with people who want to know! But keep those tweets separate from your business profile.
3 – Select a profile picture. Since you want potential customers to learn more about your business, it’s best to select a professional photo. If you have a logo, that’s a great choice for your profile picture. Just be sure to use high resolution images when uploading them onto twitter and other social media platforms so they look sharp on high resolution displays and mobile devices like iPhones and iPads.
4 – Fill out your bio. The bio section is a chance for you to let potential customers know what you’re all about, so be sure to include some good keywords and also explain why they should be following you or checking out your website. Be sure not to make it sound like an advertisement, though – people will stop following you if all they see are self-promotional posts!
5 – Add a website link and be sure you select your business website from your profile settings. This step is especially important if you want potential customers to buy your products or services. People won’t know about your website unless you tell them, so make sure you select that link correctly so people can find out more about what you do. And if they want to take action (buy something, contact you, etc.) they need an easy way to get there.
6 – Choose your cover photo. Your cover photo is a larger version of your profile picture that displays at the top of your twitter page, so be sure it is related to your business or brand. You can use it to showcase information like special offers, products or services, and other content relevant to what you do. Make sure you fill out all of these fields properly so potential customers can get more info about what you’re up to and connect with you on twitter.
7 – Start using Twitter! When you’re done setting up your profile, it’s time to get started using Twitter.
Here are some things you can do on a regular basis:
1. Reply to other people’s tweets by clicking on Reply and then hit enter. This is a great way for you to network with others and possibly receive some new followers in return.
2. Re-tweet other people’s content by hitting reply and using RT instead of enter. Re-tweeting lets you share information with your followers and helps spread your name to a new audience. It’s a good way for you to show off what others are saying about you, so consider re-tweeting positive feedback as well as articles that mention your company or industry.
3. Use hashtags in your tweets by adding # before a relevant word or phrase. Hashtags are special keywords that let you connect with others who are tweeting about similar topics, so use them in your content if you want your followers to find new people and pages they might like as well.
4. Create a tweet that’s formatted for maximum engagement by using an image, quote, or video. Tweets with images are 30% more likely to be retweeted, while tweets that feature a URL are 24% more likely to be clicked on than those without. Make sure you include calls-to-action in your tweets so people know what you want them to do. If you want people to buy something or contact you directly, make sure they know how they can take action.
5. Schedule your tweets ahead of time so you can spend more time engaging with others in real time. Using a service like Hootsuite, you can schedule your posts for specific days and times so you don’t have to worry about hitting send on every single one yourself.
6. Look for active groups and people who share your interests. Use search features like Trends and Popular so you can find trending topics that relate to your business or industry. Make a list of names and pages you want to follow, then look through their recent tweets so you know what they’re talking about before adding them as followers.
7. Promote other people’s content by sharing it with your followers. Retweet and like articles that relate to your business or industry, then encourage your audience to share them too. This is a great way for you to support others who are talking about similar topics and also earn trust from new followers who see how you help others in your field.
8. Use a social media scheduling service like Hootsuite so you can engage with others more in real time. Hootsuite is an excellent choice because it offers mobile apps for both iOS and Android, making it easy for you to tweet on your phone or tablet when you’re on-the-go. It also allows you to schedule posts ahead of time and manage multiple accounts, giving you plenty of flexibility as your business grows.
9. Promote your content in niche communities and forums, as well as on niche blogs that relate to your industry. This is a great way for you to find new readers who may not be following you directly yet but share similar interests and keywords with your target audience. And by supporting other people’s content, you’ll build goodwill within your industry while also exposing others to what you have to offer.
10. Send your followers links to useful or interesting articles and share these posts on other social media sites like Facebook, LinkedIn, and Google+. Since many of your followers will be interested in what you have to say, they’ll be more likely to engage with your content—and it may also help them see you as an authority figure or thought leader in your industry.
11. Use relevant hashtags when you tweet so you can find others in your industry or interested in similar topics. If you’re running a specific promotion, for example, use related hashtags like #sale and #deals to promote your sale on social media. Or if you have a product launch coming up, use relevant keywords for your niche like #newproducts and #latestlaunch so that more people can find what you have to offer.
12. Ask your existing followers what they’d like to read more about and answer their questions. After all, they’re already following you—so give them what they want! If you provide helpful content that matches their interests, you can build a stronger connection with your followers and gain trust. Then when you do promote sales or new products, it’ll be much easier for them to take action because of how well you know their needs and wants as a customer.
13. Keep an eye on your social media analytics, and look for areas where you can improve. If you find that you’re not seeing as much engagement as you’d like with certain posts, try changing up your content or giving it a different approach.
How to get more followers on your Twitter business profile
With over 500 million users, Twitter is a powerful social media tool for businesses of all sizes. One way to harness its power is by setting up a business profile and developing an online presence that allows you to engage with potential customers. But how do you get more followers on your twitter business profile? Here are some tips
Start by creating a custom username. You can have your website name as your twitter business profile username and start with one @ symbol. It’s important not to use too many symbols or it will become hard for people to find you in their search results. After that, make sure you follow everyone who follows you and use a link shortener such as bitly or goo.gl when linking to your own content or website in your tweets.
Another great way to get more followers on your twitter business profile is to follow influential people who may be interested in what you have to say. Find someone who’s following a lot of people and go through their follower list until you find someone with a similar target audience that fits your brand. Then, click on that person’s profile and decide whether or not they would make a good addition to your own followers.
Find an influencer who’s following less than 10,000 people and then try to follow those people yourself. This will help you grow your follower base without having to pay for any advertising.
Finally, schedule your tweets during peak hours. This ensures that you’re getting exposure at times when you have the highest chance of being seen. You can use a tool like Tweriod to find out when people are most active on twitter and schedule tweets accordingly.